TruGreen Lawncare

10s YouTube Spot

Led the design and storyboard direction of TruGreen YouTube spot. This involved collaborating with a motion designer, copywriter, and creative director to deliver a compelling final product. The project required translating a creative concept into a visual narrative that aligned with TruGreen's brand identity and marketing goals.

Paid Social Ads

Led the design direction for a variety of paid social media ads on Instagram. I created design templates and established a cohesive creative direction that was used for several months of work, ensuring a consistent and impactful brand presence.

Emails

Designed and developed a comprehensive series of emails and modular templates. This project focused on creating consistent, on-brand communications to engage subscribers and drive conversions.